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- Certificate IV in Marketing and Communication
TAFE NSW Course
International
Course code: BSB40820 | CRICOS Code: 108529C
Certificate IV in Marketing and Communication
Overview
About this international course
The Certificate IV in Marketing and Communication helps you build high-value skills to work in roles such as marketing coordinator, public relations officer or assistant account manager (advertising).
Develop your knowledge of emerging marketing and communication trends and learn to present your ideas, and develop marketing strategies.
On graduating from this course, you'll have the opportunity to pursue further studies and gain the experience to work towards your next career move confidently.
Outcomes
What you'll gain
Learn new skills
Through a mix of theory and practical coursework, learn to:
- Research and analyse consumer behaviour
- Prepare documents such as marketing plans and presentations
- Apply digital solutions to work processes
- Develop the confidence to articulate and debate ideas
- Prepare a digital marketing strategy
Gain practical experience
Build your experience and get practical skills in:
- Identifying consumer attributes from a market profile and existing customer data
- Identifying consumer digital footprints, their engagement journeys and expectations
- Planning a complex document such as determining format, style and structure
- Summarising key ideas for a presentation and presenting them to a target audience
- Measuring and reporting outcomes of marketing activities against a strategic marketing plan
Develop your professional confidence
Develop the qualities you need to get ahead in this industry:
- Excellent organisational skills
- The ability to think critically and strategically
- Good problem-solving skills
- The ability to collaborate with others
- Agility and responsiveness
- Creativity
Global industry demand
According to research, the global market for digital marketing and advertising is projected to reach US$640 billion by 2027.
Digital marketing is a fast-growing sector, with a high demand for graduates who understand social media advertising and analytics.
People who are creative and know how to collaborate are also highly valued in this industry.
Suitability
International entry requirements
At TAFE NSW each course has entry requirements. These help us to make sure that your course choice is right for you and help determine your suitability for a course. We want you to be confident in your decision and successful in your studies.
Fees and locations
Starting dates, course fees and locations
As an international student, you can choose from a range of different courses, offered at various locations. Experience vibrant spaces, libraries, cafes and gyms, as well as places to make friends and socialise with other students.
Additional costs
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from $300 - $1,000 AUD per course.
Structure and units
What you will study
At the start of your course, you will receive your timetable. You will need to study all core units and a range of additional units.
6 core units plus 6 elective units, of which: 2 elective units must be selected from Group A 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course. BSBCMM411 Make presentations BSBCRT412 Articulate, present and debate ideas BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour BSBMKG439 Develop and apply knowledge of communications industry BSBWRT411 Write complex documents
Core units - 0
Core units are the required units that you must complete.
Pathways
Continue your studies
At TAFE NSW, you can develop your skills or build your expertise by studying a single course. You can also continue your studies with one of the following pathway options:
Vocational study pathway
Enrol in a range of TAFE NSW courses designed to help you kick-start your career and education goals. You can apply for a Student Visa that will cover the duration of your study.
TAFE NSW degree pathway
From certificates to diplomas, to a TAFE NSW degree, continue your studies with us to help build your success. You can apply for a Student Visa that will cover the duration of your study.
TAFE NSW - university partnership pathways
TAFE NSW has partnerships with a number of Australian universities. These universities offer guaranteed entry and credit transfer to eligible students. How much credit you are eligible for varies depending on the course and university you choose. You can apply for a Student Visa that will cover the duration of your study.
Other university pathways
You may gain entry to another university using your TAFE NSW qualifications. Acceptance and the amount of credit transfer may vary depending on the university and course studies. Check your credit eligibility.
Keep learning with TAFE NSW
Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:
- Advance your existing knowledge with the Diploma of Marketing and Communication
- Master your skills with the TAFE NSW Bachelor of Business
You are able to package two or more TAFE NSW courses together. This means you can plan your studies to achieve your career goals. When you apply for a TAFE NSW vocational pathway, you can apply for a Student Visa that will cover the duration of your study.
Services
Campus facilities and support services
TAFE NSW offers you a range of on campus study environments you will have access to industry specific computer rooms, simulated workplaces, study and presentation areas as well as general student facilities to enhance your learning and student experience.
You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.
Student facilities, amenities and support services include:
- TAFE NSW Disability Support Service
- TAFE NSW Language, Literacy and Numeracy (LLN) support
- TAFE NSW Careers, Counselling and Pathways Service
- Smarthinking - online access to a tutor
- LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills
We're here to help
If you have more questions about your course choice or study plans contact us today.
Contact TAFE NSW International